branding

Meditation and Relaxation App

With the ambition to create a unique service and environment where users can gain positive changes in MIND, HEALTH and LIFE in minutes, a fitness and well-being company has decided to colloborate with our UX Design Agency to build a meditation application, which help users access to scientific well-being technology measuring their well-being.

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What We Did

Learn about the characteristics of business and target users, and come up with a design solution that helps them achieve their goals.

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1

Strategy

Focus on information gathering and product orientation and understand the business goal and user need.
Action
  • Create Detail Business Requirement
Ouput
  • BRD
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2

Research & Analysis

In this phase, we focus on research and analyze target users. Then we define the feature list base on the BRD
Action
  • Define UCDC, Target User Personas
  • Define Feature List
Ouput
  • UCDC, Target User Personas
  • Feature List
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3

UX Design

Focus on designing solutions that solves target user and business problems and help them achieve their goals.
Action
  • Define User Flow
  • Design Wireframe
Ouput
  • User Flow
  • Wireframe
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4

UI Design

Turn the initial mockups and wireframes to great-looking images with theme and styles applied to them
Action
  • Identify Brand Personality
  • Design UI
Ouput
  • Brand Personality
  • Typeface
  • Color Palette
  • User Interface
  • Prototype
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1. Strategy

Focus on information gathering and product orientation and understand: business goal, user need.

Create Detail Business Requirement

Stakeholders

  • avatar
    Client
  • avatar
    Business Analyst
  • avatar
    UX Researcher
  • avatar
    UX/UI Designer
  • avatar
    Development Team

Action

  • Meeting and communicating with all Stakeholders of the Project to finalize detailed requirement.

Output

BA was in charge of creating Business Requirement Document.

discover

Discover

In 2012, more than a billion dollars was spent on brain fitness alone and that figure is expected to exceed over six billion dollars by 2020 (SharpBrains - a market research firm)

In 2012, the number of adults who meditating in the United States was18 million. (National Center for Complementary and Integrative Health)

In recent years, surveys have been conducted to estimate how many people meditate in the world but there are no reliable results. A rough estimation of people who meditate globally ranges between 200 and 500 million people. However, these millions don’t know if and how it really benefits them due to the lack of a measurement tool.

Target Users

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Individuals

who want to measure how much their body is in sync internally and externally with the environment

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Group

The application provides group feedback which is the average value of a set of participants.

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Social

Connecting and sharing experience with meditation practitioners via social media

Measurements of 7 Elements

The app provides 10 to 30-minute sessions for user to get the whole mind and body experience to change your day. Then it simultaneously measures 7 elements which help user know if their current meditation truly has an impact on their mind, health, and life.
measurements of 7th element
Other Features

It offers a social component which connects people to share their experience and learning component with online courses and mentoring and coaching from experts

Others feature
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2. Research & Analysis

In this phase, we analyze requirements to understand and clarify them. Then we define UCDC, Target User Personas and Feature List.

Create Detail Business Requirement

Stakeholders

  • avatar
    Client
  • avatar
    Business Analyst
  • avatar
    UX Researcher
  • avatar
    UX/UI Designer
  • avatar
    Development Team

Action

  • Define User Centered Design Canvas, Target User Personas
  • Define Function List

Output

UX Researcher was in charge of creating User Research Document.

User Centered Design Canvas

USERS’ SIDE
3. Problems

- Have trouble falling asleep

- Feel distracted at work

- Do not have enough time to go to the gym or yoga class

- Check and improve the current status of members in the a group

- Learn and share experiences with the communities

- Lack of a multi-feature application that integrates a wide range of functions

4. Motives

- Want to create positive changes in their lives.

- Want to meditate or slow down and be mindful.

- Want to live happier and healthier.

- Recover fast after games and training

- Help the team/ friends/ family relax together

5. Fears

- The impact of meditation, yoga, therapy, and coaching on users' mind, health, and life has not been measured

1. Business

- Fitness and wellbeing company - meditation and relaxation application

2. User

- Businessmen

- Sports players

- Sports coaches

- Meditators

9. Unique Value Proposition

- Unique service and environment where every person can create positive change and measure it in minutes

BUSINESS’ SIDE
8. Competitive Advantages

- Measure the impact of medidation on users' health, life, and mind

- Create positive change in minutes

- Connect with B1G1 to create a positive impact in your life and the lives of others

7. Alternatives

- Use other apps without measuring if what they’re currently doing has an impact

- Go to the gym, yoga class, etc. to relax

6. Solutions

- Unique service and environment where users can create positive change in minutes

- Recommended sessions for user

- Well-being figures measured by measurement devices

- Connect with B1G1 to create a positive impact in your life and the lives of others

Target User Personas

avatar
Thomas Johnson
age
38 years old
work
Marketing Manager
family
Married, 2 kids
location
Melbourne, Australia
GOALS

- Maximize sleep quality

- Want to reduce stress

- Increase concentration and creativity at work

- Track and improve health

- Need only 1 app that can collect all body parameters (Brainwaves, Heart, Oxygen, Energy, etc.)

- Want to be reminded the time to relax every day

CHALLENGES

- Maximize sleep quality

- Want to reduce stress

- Increase concentration and creativity at work

- Track and improve health

- Need only 1 app that can collect all body parameters (Brainwaves, Heart, Oxygen, Energy, etc.)

- Want to be reminded the time to relax every day

avatar
Peter Green
age
40 years old
work
Football Coach
family
Married, 2 kids
location
Melbourne, Australia
GOALS

- Help the team relax before and after training

- Track the status of the team (Brainwaves, Heart, Oxygen, Energy, etc.)

- Motivate the team, push them to work together to achieve an extraordinary goal

- Build the best team chemistry

CHALLENGES

- Help the team relax before and after training

- Track the status of the team (Brainwaves, Heart, Oxygen, Energy, etc.)

- Motivate the team, push them to work together to achieve an extraordinary goal

- Build the best team chemistry

avatar
Mary London
age
28 years old
work
Yoga Coach
family
Single
location
Melbourne, Australia
GOALS

- Keeping fit and staying healthy without going to the gym Can check her body parameters (Brainwaves, Heart, Oxygen, Energy, etc.)

- Stay connect with friends and share her experience with the community

- Keep track body parameters to compare the result and see the improvement

CHALLENGES

- Keeping fit and staying healthy without going to the gym Can check her body parameters (Brainwaves, Heart, Oxygen, Energy, etc.)

- Stay connect with friends and share her experience with the community

- Keep track body parameters to compare the result and see the improvement

avatar
Josh White
age
26 years old
work
Football Player
family
Single
location
Brisbane, Australia
GOALS

- Recover fast after games and training

- Stay focused during training

- Be more confident

- Make better choices on the field

- Bring the best of myself into the team

- Win the Grand Final

CHALLENGES

- Recover fast after games and training

- Stay focused during training

- Be more confident

- Make better choices on the field

- Bring the best of myself into the team

- Win the Grand Final

Feature List

MODULE
FUNCTION
SUB-FUNCTION
1. Session
Sync & Group Sync

- Session Lists, Time Setting and Intention Setting

- A Detail Session ( 30s Deep Breathing -> 60s Intention -> Session -> 30s Deep Breathing )

- Session Result

- Recommended Session

2. History
Sync History
Group Sync History
Compare

- Compare Sync

3. Social Sync
Gratefulness

- Add & Update Gratitude Space

- Send/Receive e-Card

Impact

- About B1G1

- Total Impact

- Give

- Impact History

- Your Balance, Top Up

Meaning

- Meaning Assessment

- Well-Being Assessment

- Assessment History

- About INPM

- Free Online Resources

Intention Experiment

- About Lynne McTaggart

- Intention of The Week

Global Intention

- Upcoming Event

- Past Event

4. Me
User Information
Sync Time

- View Sync Time Information

- Update Personal Sync Time Information

Score (Daily, Weekly, Monthly)
Badges
Friends

- Search/Add Friend by Phone

- Add Friend by Barcode

Group

- View Group List/Detail Group

- Join/Leave a Group

5. More
Online Courses
Blogs
Experts
Reminders

- Add/Remove Reminders

Settings
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3. UX Design

Focus on designing solutions that solve target user and business problems and help them achieve their goals.

Create User Flow and Wireframe

Stakeholders

  • avatar
    Client
  • avatar
    Business Analyst
  • avatar
    UX Researcher
  • avatar
    UX/UI Designer
  • avatar
    Development Team

Action

  • Create User Flow
  • Create Wireframe

Output

Business Analyst was in charge of creating User Flow. UX Designer was in charge of designing Wireframe.

User Flow

Intro

Wireframe

Intro
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4. UI Design

Turn the initial mockups and wireframes to great-looking images with theme and styles applied to them

Identify Brand Personality Traits

Stakeholders

  • avatar
    Client
  • avatar
    Business Analyst
  • avatar
    UX Researcher
  • avatar
    UX/UI Designer
  • avatar
    Development Team

Action

  • Design Concept for the UI

Output

UI Designer turn the initial mockups and wireframes to great-looking images with theme and styles applied to them

Spectrum of Brand Personality Tratits

Intro

Typography

Poppins
Poppins is a geometric sans-serif typeface published by Indian Type Foundry in 2014

The quick brown fox jumps over the lazy dog

typography

Colors

Primary Color
Blue
#28b7e6
Secondary Color
Orange
#faa449
Purple
#b97af3
Green
#52c67c
Yellow
#efcc31
Dark Blue
#2b65c6
Pink
#f274ad

UI Design

Intro
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