User - Centered Design Canvas

USER - CENTER DESIGN CANVAS

What is UCDC?

UCDC (User Centered Design Canvas) is an easy and effective tool which serves the user experience design process and gets inspired by Business Model Canvas. It is mostly based on user-centered approach and comprehensively analysed about users and business goals. Besides, UCDC can be used for many purposes, facilitating website design and developing business marketing strategies.

How to use user centered design canvas?

UCDC is divided into 9 fields, the User field was placed in the heart of model which proved that this canvas approaches to user-centered. In the left side, UCDC focuses on User and the right side is all about Business. After following the order of analysis steps, it summarizes the form into a sentence which called Unique Value Proposition

1. Business

Contain the company name and short description about analyzed company, field, brand, product, etc.

• Fitness & wellbeing company meditationRelaxation application

2. User

Name the existing/potential users with description about character, habit or status of who may try services/products.

• BusinessmenSport playersSports coachesMeditators

3. Problems

List out possible hypothesis about need, concern, problems that user may want to solve by the service/product feature.

• Have trouble falling asleepFeel distracted at workDo not have enough time to go to the gym or yoga classCheck and improve the current status of members in the a groupLearn and share experiences with the communitiesLack of a multi-feature application that integrotes a wide range of functions

4. Motives

Describe emotional drives or hidden drives that motivate user to consume service/product.

• Want to create positive changes in their lives.Want to meditate or slow down and be mindful.Want to live happier and healthier.Recover fast after games and trainingHelp the team/ friends/ family relax together

5. Fears

In case of using the service/product, address the possible anxieties that user may feel about.

• The impact of meditation. yoga, therapy, and coaching on users' mind, health, and life has not been measured

6. Solutions

Analyse the ways or hypothesis of the business to resolve user's problems

• Unique service and environment where users can create positive change in minutesRecommended sessions for userWell-being figures measured by measurement devicesConnect with B1G1 to create a positive impact in your life and a lives of others

7. Alternatives

List all possible options which users could choose alternatives in this field

• Use other apps without measuring if what they are currently doing has an impactGo to the gym, yoga class, etc. to relax

8. Competitive Advantages

Include the features or characteristics which differentiate the business to other competitors

• Measure the impact of medidation on users' health, life, and mindCreate positive change in minutesConnect with B1G1 to create a positive impact in your life and others

9. Unique Value Proposition

Form a brief or conclusion which summarizes the important information into 1-2 sentences and shape the business's promise to its users. It should be described in long-term to ensure the best experience for users

• Unique service and environment where every person can create positive change and measure it in minutes

Conclusion

The user-centered design canvas is a simple framework that is worthy of in-depth study in order to combine user needs with business goals. By applying UCDC (organizing user and business information in one place), the designers will be equipped with a comprehensive look that can be taken into consideration in all product design aspects.