BLOGS AND ARTICLES

B2B and B2C are two popular business models in e-commerce, they have some similarities: they need to establish a clear information architecture, include compelling content, offer details about products and services that users care about, and have simple, understandable interaction design.

User scenarios are basically short stories about the users (user personas) trying to reach their goals in their context. User scenario plays an important role on making developers clear about mindset of potential users, focus on users needs instead of technological aspects in design.

According to UX Planet: “Customer journey map is a visualization of an individual’s relationships with an organisation, service, product or brand over time and across channels.”

Wireframing is a way to design the structure of websites. According to Nielsen Norman Group, Wireframing is a rapid iterative design technique that offers one of the best methods for gaining design insights early.

Goes beyond what users SEE, DO and SAY, what they HEAR, THINK and FEEL, etc., Empathy Map is a framework that helps you gain an insight on user, from which to create a better connection between the product and its users.

The process of enhancing user satisfaction which encompasses an iterative process that helps continuously improve and polish designs.